
Umeed Parr: Bringing Hope to The War Against Childhood Cancer in Pakistan
Five women have navigated the difficult journey of a loved one’s cancer diagnosis and treatment. Learn how they are transforming their shared pain into a source of hope for countless other families.

In conversation with Hani Taha: Pakistan's First Voice at RADA
"I became an actor with this core purpose of changing the narrative of Muslims and Pakistanis globally." Hani Taha is the first Pakistani to be accepted into the prestigious Master's program at RADA, but acting wasn’t always part of her plan.

Avanceon: Pakistan's Global Industrial Automation Experts
Avanceon is a global engineering firm, rooted in Pakistan, which empowers industries to operate smarter and more sustainably through automation and digital transformation. Learn more about its inspiring growth story.

State of Play | Inside BYD Pakistan’s Strategy with Danish Khaliq
Is the electric vehicle revolution here? Danish Khaliq, Vice President of Sales & Strategy, BYD Pakistan, discusses the company's entry into the Pakistani market, the future of new energy vehicles, and more.

The Perween Rahman Urban Forest
The team behind Perween Rehman Urban Forest discusses the urgent need to reconnect urban communities with nature. They reflect on Karachi’s rising temperatures, the loss of indigenous trees, and how community-led initiatives like theirs offer a powerful and practical response to climate change.

Mohsyn: An emergency support system for your family
“For every Pakistani who is overseas, I want to be the brother who stays behind.” Fahd Khan, founder of Mohsyn, speaks about his tech-enabled, full-spectrum concierge service and crisis response team that aims to help overseas Pakistanis take care of their families back home.

Future Leaders Hub: Building the Next Generation of Pakistani Business Leaders
Hamid Ismail, an Oxford alumnus, is a third-generation Pakistani business leader, who seeks to address the competence gap in Pakistan. He speaks about his latest venture, Future Leaders Hub, a bold step towards building a premier platform for executive education in Pakistan.

CeDAR: LUMS Launches Pakistan's First Web3 Research Hub
Marking a new chapter in LUMS’ history of embracing innovation, the university has launched the Center for Digital Assets Research (CeDAR). The launch was attended by LUMS leadership and fintech experts in Pakistan.

Inside Pakistan’s First Retail Banking Conference
Held in April 2025, Pakistan’s inaugural Retail Banking Conference brought together industry leaders to explore the sector’s defining challenges — from digital disruption to inclusion gaps. In this piece, panelists share what it means to truly create progress in retail banking.

Tabarak Rehman In Conversation with TCF's Co-Founders
In December 2024, Tabarak Rahman ran 1,600 km across Pakistan to raise funds for The Citizens Foundation (TCF). The next day in Karachi, he met its co-founders for the first time to learn about TCF’s 1,000-school milestone, its history, mission, early challenges, and future vision.

A New Era of Pakistan-Bangladesh Relations
Ikram Sehgal, Chairman of the Pathfinder Group, reflects on the history of Pakistan–Bangladesh relations and how recent political shifts offer a chance to revive the Quaid’s vision of “two countries, one nation”—founded on mutual respect rather than animosity toward India.

VCast Studio - Episode 5 | Seema Jaffer
In this VCast Studio interview, Seema Jaffer reflects on her 30-year journey in advertising—from starting at her father’s agency to developing her own style of "conscious leadership,” blending empathy, flexibility, and a focus on well-being.

VCast Studio - Episode 4 | Nida Haider
“When you're beamed into 98 percent of the country's households, you have a power. And you have to use it with a lot of responsibility.” In this interview, Nida Haider, Managing Partner at IAL Saatchi & Saatchi shares insights on leadership in advertising and offers advice to the next generation.

VCast Studio - Episode 3 | Khalid Mehmood Shaikh
In this VCast Studio interview, Khalid Mehmood Shaikh shares insights on Sindh People’s Housing for Flood Affectees, an initiative which aims to rebuild 2.1M homes in the aftermath of the 2022 floods and set a global model for recovery.

VCast Studio - Episode 2 | Atiya Zaidi
“There is no shortage of brains in this business. It’s the lack of backbone that hampers good work from happening.” Atiya Zaidi, CEO and Creative Director of BBDO Pakistan, reflects on rebuilding identity, unlocking creative potential, and the leadership needed to shape lasting progress.

VCast Studio - Episode 1 | Ahmed Jamal Mir
“My biggest regret was being my own boss at an early stage…[I wish] I had somebody to tell me where I was wrong,” says Ahmed Jamal Mir, Managing Director and CEO of Prestige Communications (Pvt.) Ltd., reflecting on mentorship, leadership gaps, and Pakistan’s creative and advertising future.

Grace in Language - Remembering Talat Hussain
Choosing better words means choosing a better world. Few people could articulate this as well as Talat Hussain, a legend in Pakistan's media industry. Remembering him on his passing, we honor his contributions, sharing a clip from his 2018 interview with DW اردو where he discusses the state of spoken Urdu in Pakistan.

Pakistan Mobile Summit: On the Path to Progress
Held in January 2024 in Islamabad, the first-ever Pakistan Mobile Summit brought together key players from across the digital and telecom landscape. In this video, attendees discuss 5G readiness, digital inclusion, and the urgent need for policies and infrastructure that can keep pace with rapid tech advancements.

Faces of Karachi - Hussain Dawood
“The Adamjees, the Saigols, the Dawoods, and others, we were competitors but united in building the economy,” says Hussain Dawood, Chairman of Engro Corp. In this interview, he reflects on Pakistan’s early business landscape, education, and Karachi’s role in driving the economy.

Endeavor Launches in Pakistan
In 2023, Pakistan became the 40th chapter of the global Endeavor network. In this interview, the Endeavor Pakistan team shares what this means for the country's entrepreneurial future and how the Multiplier Effect can drive lasting impact.