The Perween Rahman Urban Forest
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The Perween Rahman Urban Forest

The team behind Perween Rehman Urban Forest discusses the urgent need to reconnect urban communities with nature. They reflect on Karachi’s rising temperatures, the loss of indigenous trees, and how community-led initiatives like theirs offer a powerful and practical response to climate change.

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Inside Pakistan’s First Retail Banking Conference
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Inside Pakistan’s First Retail Banking Conference

Held in April 2025, Pakistan’s inaugural Retail Banking Conference brought together industry leaders to explore the sector’s defining challenges — from digital disruption to inclusion gaps. In this piece, panelists share what it means to truly create progress in retail banking.

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A New Era of Pakistan-Bangladesh Relations
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A New Era of Pakistan-Bangladesh Relations

Ikram Sehgal, Chairman of the Pathfinder Group, reflects on the history of Pakistan–Bangladesh relations and how recent political shifts offer a chance to revive the Quaid’s vision of “two countries, one nation”—founded on mutual respect rather than animosity toward India.

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VCast Studio - Episode 2 | Atiya Zaidi
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VCast Studio - Episode 2 | Atiya Zaidi

“There is no shortage of brains in this business. It’s the lack of backbone that hampers good work from happening.” Atiya Zaidi, CEO and Creative Director of BBDO Pakistan, reflects on rebuilding identity, unlocking creative potential, and the leadership needed to shape lasting progress.

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VCast Studio - Episode 1 | Ahmed Jamal Mir
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VCast Studio - Episode 1 | Ahmed Jamal Mir

“My biggest regret was being my own boss at an early stage because somebody had to tell me where I was wrong,” says Ahmed Jamal Mir, Managing Director and CEO of Prestige Communications (Pvt.) Ltd., reflecting on mentorship, leadership gaps, and Pakistan’s creative and advertising future.

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Pakistan Mobile Summit: On the Path to Progress
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Pakistan Mobile Summit: On the Path to Progress

Held in January 2024 in Islamabad, the first-ever Pakistan Mobile Summit brought together key players from across the digital and telecom landscape. In this video, attendees discuss 5G readiness, digital inclusion, and the urgent need for policies and infrastructure that can keep pace with rapid tech advancements.

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Endeavor Launches in Pakistan
Events Areeba Kanwal Events Areeba Kanwal

Endeavor Launches in Pakistan

In 2023, Pakistan became the 40th chapter of the global Endeavor network. In this interview, the Endeavor Pakistan team shares what this means for the country's entrepreneurial future and how the Multiplier Effect can drive lasting impact.

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36 Hours in Murree | Beyond The Call of Duty
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36 Hours in Murree | Beyond The Call of Duty

In January 2022, thousands of tourists in Murree were trapped in a snowstorm - caught unprepared and off-guard, many at risk of losing their lives. This tragedy was prevented through the kindness and cooperation of a group of people who rose to the moment. This is their story.

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Zafar Masud on the Goodness of People
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Zafar Masud on the Goodness of People

“Those people did not know who they were saving… they only did it in the goodness of their hearts,” says Zafar Masud, CEO of Bank of Punjab, a survivor of the PK-8303 crash in May 2020. He reflects on being rescued by strangers—and how that moment changed his view of people forever.

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The 'Baloch Bolt'
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The 'Baloch Bolt'

Pakistani sprinter Mueed Baloch, known as the “Baloch Bolt,” began his journey in a small-town race and went on to win medals on the international stage. Yet even with his success, he highlights the lack of support and recognition for athletes in Pakistan.

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The Pakistani Hornet
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The Pakistani Hornet

“Wearing the Pakistani shirt in the final of the US Junior Open was a proud moment for me,” says Huzaifa Ibrahim, who began playing squash at five and now dreams of becoming a world champion. From his first win in Peshawar to titles in Qatar, his passion has only grown.

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