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ISL Steel Uncovered
May 08, 2026
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Opportunities in Crisis
July 19, 2019
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To falling in love with the problem
November 30, 2019
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Where will Pakistan be at 100?
April 25, 2019
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Doing the right things, and doing things right
April 28, 2021
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Pakistan - Young at 74
August 13, 2021
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Pakistani CEOs on the State of our Economy
March 23, 2023
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A New Year: Pakistani CEOs Looking Ahead
Dec 31, 2023
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75 Years of Pakistan: Reset and relearning
August 15, 2022
Popular Videos
Shoaib Javed Hussain, CEO of State Life Insurance Corporation of Pakistan, reflects on his transformational journey, sharing insights on leadership, purpose, career, team engagement, and optimism for Pakistan’s future.
Barrister Haya Emaan Zahid, CEO of LAS, highlights the organization’s mission to bridge Pakistan’s justice gap, empowering women, children, and marginalized communities through legal aid and awareness.
In this feature, Anser Aly discusses his two-decade career at Unilever and what inspired him to shift from brand development to leadership growth, bringing business insight and a deep understanding of human motivation.
In this feature, Nishat Riaz Khan, CEO of Malala Fund Pakistan, highlights the organisation’s partnerships, initiatives, and mission to empower girls across communities.
LRBT’s chairman, Najmus Saquib Hameed, shares insights on leadership in eye care, the values driving LRBT, and the spirit of serving millions with free, high-quality treatment. In this feature, discover how LRBT transforms lives across Pakistan.
Five women have navigated the difficult journey of a loved one’s cancer diagnosis and treatment. Learn how they are transforming their shared pain into a source of hope for countless other families.
"I became an actor with this core purpose of changing the narrative of Muslims and Pakistanis globally." Hani Taha is the first Pakistani to be accepted into the prestigious Master's program at RADA, but acting wasn’t always part of her plan.
Avanceon is a global engineering firm, rooted in Pakistan, which empowers industries to operate smarter and more sustainably through automation and digital transformation. Learn more about its inspiring growth story.
The team behind Perween Rehman Urban Forest discusses the urgent need to reconnect urban communities with nature. They reflect on Karachi’s rising temperatures, the loss of indigenous trees, and how community-led initiatives like theirs offer a powerful and practical response to climate change.
Hamid Ismail, an Oxford alumnus, is a third-generation Pakistani business leader, who seeks to address the competence gap in Pakistan. He speaks about his latest venture, Future Leaders Hub, a bold step towards building a premier platform for executive education in Pakistan.
In December 2024, Tabarak Rahman ran 1,600 km across Pakistan to raise funds for The Citizens Foundation (TCF). The next day in Karachi, he met its co-founders for the first time to learn about TCF’s 1,000-school milestone, its history, mission, early challenges, and future vision.
Ikram Sehgal, Chairman of the Pathfinder Group, reflects on the history of Pakistan–Bangladesh relations and how recent political shifts offer a chance to revive the Quaid’s vision of “two countries, one nation”—founded on mutual respect rather than animosity toward India.
Khawaja Iqbal Hassan, Sitara-e-Imtiaz recipient and senior corporate leader on boards including Lucky Cement, speaks with VCast on leadership qualities, temperament and the evolution of modern leadership.
Choosing better words means choosing a better world. Few people could articulate this as well as Talat Hussain, a legend in Pakistan's media industry. Remembering him on his passing, we honor his contributions, sharing a clip from his 2018 interview with DW اردو where he discusses the state of spoken Urdu in Pakistan.
“The city has given everything to me — the city is me. It is my identity; it is who I am today, and I am proud of it.” Deepak Perwani reflects on Karachi’s past, from childhood memories and cultural milestones to its diverse communities. He urges people to preserve this history for future generations.
In January 2022, thousands of tourists in Murree were trapped in a snowstorm - caught unprepared and off-guard, many at risk of losing their lives. This tragedy was prevented through the kindness and cooperation of a group of people who rose to the moment. This is their story.
“Those people did not know who they were saving… they only did it in the goodness of their hearts,” says Zafar Masud, CEO of Bank of Punjab, a survivor of the PK-8303 crash in May 2020. He reflects on being rescued by strangers—and how that moment changed his view of people forever.
In this interview, the leadership of The Dawood Foundation shares the story of Pakistan’s first interactive science museum, the TDF MagnifiScience Centre—its scale, local roots, and commitment to accessible science.
Asif Raza Mir reflects on his early PTV career, his venture into post-production, and the technical shortcomings holding Pakistan back from a Netflix original.
Bykea, Pakistan’s largest motorcycle ride-hailing platform, is reshaping urban mobility and economic opportunity. In this piece, key team members discuss their innovative matchmaking model, the importance of local language accessibility in their app, and the company’s culture of growth amid challenges.
Muzaffar Bukhari, founder of VLC challenges traditional teaching methods, emphasizing emotional development alongside academics. In this feature, he discusses VLC’s play-centered approach and nurturing self-awareness in children.
"People are fundamentally allergic to intolerance, hate, and division," says Fatima Bhutto, acclaimed Pakistani writer and columnist. She speaks about the performative vulgarity of today’s leadership, the growing toxicity of social media, and the power of culture to both manipulate and elevate public perception.
“We were made to believe… that our daughter’s life was not worthy of living,” says Ali Allawala. Ali and Farzeen’s daughter, born with Down syndrome, inspired them to found KDSP - A Down Syndrome Organisation in 2014. The nonprofit supports families, champions inclusion, and challenges stigma.
This is the story of two wars and two generations—of a young PAF officer named after a fallen hero, and of Air Commodore (R) Shabbir Ahmed Khan who dedicated his life to building a welfare city.
Born in France, Florence Willers travelled far beyond what she imagined. In this feature, the founder of Karachi’s Café Flo reflects on falling in love, raising a family in Pakistan, and building one of the city’s most enduring restaurants.
“Dreams are not what you see while sleeping. They are what keep you awake at night,” says Dr. Abdul Bari Khan, founder of Indus Hospital, reflecting on his journey of building a nationwide, free healthcare network.
“The future of SIUT is very bright, because it is not run by one person…but by the people who are working here,” says Dr. Adeeb Rizvi, Founder of SIUT, as he speaks about the remarkable, not-for-profit hospital.
“I didn’t invent the shalwar qameez — I just caught hold of the modern version of it, and then it didn’t stop,” says pioneering designer Tanveer Jamshed aka TeeJay. He reflects on his journey through fashion and advertising, his father's influence, and how his daughter Feeha carries his legacy forward.
“Bloom where you are planted,” says Usman Riaz, founder of Mano Animation Studios, who chose to stay in Pakistan and create the country’s first hand-drawn animated feature — proving that this art form could thrive in Pakistan.
Projects
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VCast Studio with Naveen Naqvi
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The Real Cost of Milk
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The Cost of Water
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Authors of Pakistan
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Artists of Pakistan
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Athletes of Pakistan
Events
Marking a new chapter in LUMS’ history of embracing innovation, the university has launched the Center for Digital Assets Research (CeDAR). The launch was attended by LUMS leadership and fintech experts in Pakistan.
Held in April 2025, Pakistan’s inaugural Retail Banking Conference brought together industry leaders to explore the sector’s defining challenges — from digital disruption to inclusion gaps. In this piece, panelists share what it means to truly create progress in retail banking.
Held in January 2024 in Islamabad, the first-ever Pakistan Mobile Summit brought together key players from across the digital and telecom landscape. In this video, attendees discuss 5G readiness, digital inclusion, and the urgent need for policies and infrastructure that can keep pace with rapid tech advancements.
Hussain Dawood, Chairman of Engro Corporation, highlighted the importance of speaking the truth and committing to national development at PSX’s Top 25 Companies Awards 2022.
About Us
VCast Online is a modern media company specializing in profiling corporate leadership, establishing shared agendas, celebrating innovation, and helping explain the economy.
In today’s media landscape, visibility is everything.
Access to investors, customers, and economic success is closely tied to how well a business, individual, or even a country presents itself online. Visibility drives influence and opportunity in an interconnected world.
VCast Online was founded with this principle at its core. The “V” in VCast stands for visibility, and our fundamental mission is to improve the competitiveness of Pakistan’s economy.
We spotlight organizations, business leaders, and citizens invested in shaping the future of Pakistan’s economy. We also create original thought leadership through independent research and coalition-building to address Pakistan’s most pressing socio-economic challenges.
Leveraging visibility as a tool for influence and change, we develop narratives and initiatives that engage, inspire, and spark progress.
Azfar Arshad, MD & CEO of Jubilee General Insurance, discusses the Gul Plaza fire, the challenges faced by Pakistan’s SME sector, and how building trust in the insurance industry can safeguard businesses in times of crisis.