VCast Studio - Episode 5 | Seema Jaffer
In this VCast Studio interview, Seema Jaffer reflects on her 30-year journey in advertising—from starting at her father’s agency to developing her own style of "conscious leadership,” blending empathy, flexibility, and a focus on well-being.
VCast Studio - Episode 4 | Nida Haider
“When you're beamed into 98 percent of the country's households, you have a power. And you have to use it with a lot of responsibility.” In this interview, Nida Haider, Managing Partner at IAL Saatchi & Saatchi shares insights on leadership in advertising and offers advice to the next generation.
VCast Studio - Episode 3 | Khalid Mehmood Shaikh
In this VCast Studio interview, Khalid Mehmood Shaikh shares insights on Sindh People’s Housing for Flood Affectees, an initiative which aims to rebuild 2.1M homes in the aftermath of the 2022 floods and set a global model for recovery.
Khawaja Iqbal Hassan on the Essence of Effective Leadership
Khawaja Iqbal Hassan, Sitara-e-Imtiaz recipient and senior corporate leader on boards including Lucky Cement, speaks with VCast on leadership qualities, temperament and the evolution of modern leadership.
VCast Studio - Episode 2 | Atiya Zaidi
“There is no shortage of brains in this business. It’s the lack of backbone that hampers good work from happening.” Atiya Zaidi, CEO and Creative Director of BBDO Pakistan, reflects on rebuilding identity, unlocking creative potential, and the leadership needed to shape lasting progress.
VCast Studio - Episode 1 | Ahmed Jamal Mir
“My biggest regret was being my own boss at an early stage…[I wish] I had somebody to tell me where I was wrong,” says Ahmed Jamal Mir, Managing Director and CEO of Prestige Communications (Pvt.) Ltd., reflecting on mentorship, leadership gaps, and Pakistan’s creative and advertising future.
Grace in Language - Remembering Talat Hussain
Choosing better words means choosing a better world. Few people could articulate this as well as Talat Hussain, a legend in Pakistan's media industry. Remembering him on his passing, we honor his contributions, sharing a clip from his 2018 interview with DW اردو where he discusses the state of spoken Urdu in Pakistan.
Pakistan Mobile Summit: On the Path to Progress
Held in January 2024 in Islamabad, the first-ever Pakistan Mobile Summit brought together key players from across the digital and telecom landscape. In this video, attendees discuss 5G readiness, digital inclusion, and the urgent need for policies and infrastructure that can keep pace with rapid tech advancements.
Hussain Dawood's Full Speech at the PSX Top 25 Companies Awards
Hussain Dawood, Chairman of Engro Corporation, highlighted the importance of speaking the truth and committing to national development at PSX’s Top 25 Companies Awards 2022.
Faces of Karachi - Hussain Dawood
“The Adamjees, the Saigols, the Dawoods, and others, we were competitors but united in building the economy,” says Hussain Dawood, Chairman of Engro Corp. In this interview, he reflects on Pakistan’s early business landscape, education, and Karachi’s role in driving the economy.
Endeavor Launches in Pakistan
In 2023, Pakistan became the 40th chapter of the global Endeavor network. In this interview, the Endeavor Pakistan team shares what this means for the country's entrepreneurial future and how the Multiplier Effect can drive lasting impact.
Ali Jameel | Building a Conglomerate
Ali Jamil, CEO of TPL Corp Ltd., started over two decades ago with TPL Trakker, later leading Pakistan's first indigenous digital mapping solution, B2C insurance, building sustainable high-rise developments. Hear the TLP leadership on Ali’s passion, hard work, positivity, and ability to challenge the status quo.
Faces of Karachi - Deepak Perwani
“The city has given everything to me — the city is me. It is my identity; it is who I am today, and I am proud of it.” Deepak Perwani reflects on Karachi’s past, from childhood memories and cultural milestones to its diverse communities. He urges people to preserve this history for future generations.
Faces of Karachi - Byram D. Avari
Parsi leader and Avari Hotels former Chairman Byram D. Avari, Karachi’s beloved “Baba,” reflects on identity, legacy, and civic pride in an interview conducted before his passing in 2023.
36 Hours in Murree | Beyond The Call of Duty
In January 2022, thousands of tourists in Murree were trapped in a snowstorm - caught unprepared and off-guard, many at risk of losing their lives. This tragedy was prevented through the kindness and cooperation of a group of people who rose to the moment. This is their story.
Zafar Masud on the Goodness of People
“Those people did not know who they were saving… they only did it in the goodness of their hearts,” says Zafar Masud, CEO of Bank of Punjab, a survivor of the PK-8303 crash in May 2020. He reflects on being rescued by strangers—and how that moment changed his view of people forever.
TDF Magnifiscience Centre: Changing our relationship with learning
In this interview, the leadership of The Dawood Foundation shares the story of Pakistan’s first interactive science museum, the TDF MagnifiScience Centre—its scale, local roots, and commitment to accessible science.
A Netflix Original Made in Pakistan?
Asif Raza Mir reflects on his early PTV career, his venture into post-production, and the technical shortcomings holding Pakistan back from a Netflix original.
Bykea: A Successful Pakistani Startup
Bykea, Pakistan’s largest motorcycle ride-hailing platform, is reshaping urban mobility and economic opportunity. In this piece, key team members discuss their innovative matchmaking model, the importance of local language accessibility in their app, and the company’s culture of growth amid challenges.
Special Olympics Pakistan - The Spirit of Inclusion
For over three decades, Special Olympics Pakistan (SOP) has empowered thousands of athletes with intellectual disabilities by providing a platform where they can shine. Hear from the SOP team directly about these transformative journeys as well as their message for fellow Pakistanis.