In conversation with Nadir Salar Qureshi - CEO, Engro Fertilizers

CEOs

May 29

“We have global scale assets in Pakistan, and those assets are there to be competitive globally,” says Nadir Salar Qureshi, CEO of Engro Fertilizers, one of Pakistan’s largest companies providing over 30% of the country’s urea demand. In his conversation with VCast, Nadir talks about the importance of fertilizer manufacturing, Engro’s farmer-centric digital innovation, and the massive export opportunity that lies unrealized within the sector. - 0:00 - Intro 2:37 - Future proofing the business via technology 3:58 - Support from the government sector 5:04 - Opportunity of exports in the sector 5:57 - Future outlook on the economy