
VCast Studio - Episode 2 | Atiya Zaidi
“There is no shortage of brains in this business. It’s the lack of backbone that hampers good work from happening.” Atiya Zaidi, CEO and Creative Director of BBDO Pakistan, reflects on rebuilding identity, unlocking creative potential, and the leadership needed to shape lasting progress.

VCast Studio - Episode 1 | Ahmed Jamal Mir
“My biggest regret was being my own boss at an early stage because somebody had to tell me where I was wrong,” says Ahmed Jamal Mir, Managing Director and CEO of Prestige Communications (Pvt.) Ltd., reflecting on mentorship, leadership gaps, and Pakistan’s creative and advertising future.

Meet Pakistan's pret wear pioneer - TeeJay
“I didn’t invent the shalwar qameez — I just caught hold of the modern version of it, and then it didn’t stop,” says pioneering designer Tanveer Jamshed aka TeeJay. He reflects on his journey through fashion and advertising, his father's influence, and how his daughter Feeha carries his legacy forward.