VCast Studio - Episode 2 | Atiya Zaidi
“There is no shortage of brains in this business. It’s the lack of backbone that hampers good work from happening.” Atiya Zaidi, CEO and Creative Director of BBDO Pakistan, reflects on rebuilding identity, unlocking creative potential, and the leadership needed to shape lasting progress.
How Sultana Siddiqui came into the media
“Anything that has my name attached to it should be good,” says Sultana Siddiqui—President of HUM Network Limited—as she reflects on her commitment to quality storytelling. In this interview, she speaks about her journey from PTV to becoming the first woman in South Asia to establish a television station.