
In conversation with Hani Taha: Pakistan's First Voice at RADA
"I became an actor with this core purpose of changing the narrative of Muslims and Pakistanis globally." Hani Taha is the first Pakistani to be accepted into the prestigious Master's program at RADA, but acting wasn’t always part of her plan.

VCast Studio - Episode 5 | Seema Jaffer
In this VCast Studio interview, Seema Jaffer reflects on her 30-year journey in advertising—from starting at her father’s agency to developing her own style of "conscious leadership,” blending empathy, flexibility, and a focus on well-being.

VCast Studio - Episode 4 | Nida Haider
“When you're beamed into 98 percent of the country's households, you have a power. And you have to use it with a lot of responsibility.” In this interview, Nida Haider, Managing Partner at IAL Saatchi & Saatchi shares insights on leadership in advertising and offers advice to the next generation.

VCast Studio - Episode 2 | Atiya Zaidi
“There is no shortage of brains in this business. It’s the lack of backbone that hampers good work from happening.” Atiya Zaidi, CEO and Creative Director of BBDO Pakistan, reflects on rebuilding identity, unlocking creative potential, and the leadership needed to shape lasting progress.

How Sultana Siddiqui came into the media
“Anything that has my name attached to it should be good,” says Sultana Siddiqui—President of HUM Network Limited—as she reflects on her commitment to quality storytelling. In this interview, she speaks about her journey from PTV to becoming the first woman in South Asia to establish a television station.