Mastering the art of 'business backwards' with CEO 10Pearls
"We started off with literally... mom's kitchen," recounts Imran Aftab, Co-founder and CEO of 10Pearls, which has grown into a leading digital transformation company with clients and offices across the globe.
As part of our CEO Pakistan series, we sat down with the Saint Patrick's High School alumnus to talk about his journey from being a high paid executive in corporate America, to coming back (and giving back) to Pakistan.
Watch this interview to hear his thoughts on building up a world class brand and his company's hiring practices (05:48); the importance of reinvesting in the business (02:19) (07:15); Pakistan as a 'back office' (09:51); and what the country needs to do more of (11:27).
This video has been published in association with 10Pearls.
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